Redesign of XYZ App


The XYZ App redesign aimed to enhance user engagement and streamline the user experience for better customer retention.

Problem Statement

The original app had high bounce rates and user frustration due to complex navigation and unclear calls-to-action (CTAs).

My Responsibilities

  • User Research: Conducted user interviews and surveys to understand pain points and user needs.
  • Persona Development: Created detailed personas to guide design decisions and ensure user-centered design.
  • Wireframing & Prototyping: Developed wireframes and high-fidelity prototypes using Figma.
  • Usability Testing: Conducted multiple rounds of usability testing and iterated designs based on feedback.
  • Interaction Design: Designed intuitive and engaging user interfaces to improve the overall user experience.
  • Collaboration: Worked closely with developers to ensure seamless implementation of the design.


  • Engagement: Increased user engagement by 40%.
  • Bounce Rates: Reduced bounce rates by 25%.
  • User Satisfaction: Improved user satisfaction, as reflected in a 30% increase in positive feedback.


This project reinforced the importance of iterative design and user feedback. It also highlighted the need for clear and intuitive navigation in app design.